Henry's Gin

Concept | branding

Henry's Gin, Curacao's first original gin. Henry van der Kwast's story about the creation of Henry's Gin inspired me to create the logo and label.

Henry's ancestors have lived on the island since 1659 and were involved in the development of Senior Genuine Curaçao Liqueur (1896). Henry's Gin is distilled in the same original 121 year old copper still, together with expert distillers they came together to perfect Henry's Gin.

For me, this story represents connection that is visually translated to the label on the bottle. The reason that the ingredients reach from both sides, through the logo, to the center. The center of union, Henry's Gin, you drink it together.

I have visually translated the authenticity and Curacao's character into a visual identity, elaborated in, among other things; Applicable recurring online formats, offline advertisements for Henry's Ultimate Gin Bar etc.

PRGV 100% Creatie, 2018-2019
In consultation with Peter Reijmer

creative process of henry's gin

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