boarding the memory lane
Concept | Augmented reality experience
The boarding pass holding all your memories and makes it possible to relive them through augmented reality.
The boarding pass paves the way to realizing our dreams. There is this urge to hold onto it, collect it and cherish it as a piece that brings all your journey together. With the rise of the digital age, came the abundance of memories saved in the clouds. But we know, nothing really replaces the nostalgic feeling of analogue memorabilia.
That’s why we want to emphasize its value by transcending the border between analogue and digital memories.
Willem de Kooning Academie, 2021
In collaboration with Nurana Akbarova
Relive the nostalgia
boarding the memory lane
case film (1 min)
the idea
The boarding pass holding all your memories and makes it possible to relive them through Augmented Reality. Once you get your boarding pass you activate the QR code, placing your phone onto it, it's coming up with a collage of the top experiences of your trip. The moment you receive the boarding pass, you can activate the QR-code and you can add pictures, locations and text of your top experienes from your journey.
It becomes the most valuable magnet holding all your memories together, that you could share with all your loved ones and relive it on. The campaign will run through out the airport, especially during boarding and baggage claim. It will also be featured on social media platforms.
